Snapshot · Monday May 11 · pre-May-15-trial-cliff

MRR $92,470.88

Stripe canonical billing MRR as of this morning. $1,109,651 ARR. 1,000 active subscriptions. 14 trialing (incl. 7 enterprise trials ending Friday May 15 worth $60,667 in pipeline MRR). 29 past-due subscriptions — concentrated in daily-plan card-renewal failures + a handful of Builder/Individual monthly billing retries.

MRR · Stripe canonical

May 11, 2026

−6.4% vs May 4
$92,470.88

Down $6,281 from May 4 canonical run ($98,752). Primary driver: legacy daily-plan churn + several Builder cancellations. Trial pipeline could fully offset on May 15 if even 2 of the 7 Enterprise trials convert.

ARR
$1.11M
$1,109,650.56 · MRR × 12
vs $2M goal: 55% of the way
Active subscriptions
1,000
Per Stripe MCP. Down from 1,223 on May 4 internal-dashboard count — partly real churn (daily plans + Builder), partly methodology (this 1,000 excludes 100%-free coupon subs that the internal Python script does count).
Trialing
14
7 enterprise trials ending Friday May 15 · Tiger Global, Citadel, Holocene, Qube RT, Voleon, GSA, DKP
Past due
29
Subscriptions. 15 daily-plan card-renewal failures · 5 Builder $300/mo · 5 Individual $90/mo · 4 legacy $24-$30 plans.
Stripe balance
$9,876.49
$−23.72 available · $9,900.21 pending
01 / Subscription Breakdown by Plan

Where the $92,470.88 comes from.

From Stripe live data. Shows the active subscription count and list-price MRR contribution per plan. Daily plans are now the third-largest cohort by list-MRR contribution (after Enterprise and the legacy $30 plan).

Plan Subs List MRR Notes
Enterprise · $1K/mo qty-multiplier9$29,000Point72, Laurion + 7 active enterprise customers
November 2025 price increase ($90/mo Individual)264$22,968Current Individual tier · largest paying cohort
API Pro May 2024 monthly ($300/mo Builder)58$17,400Current Builder tier
Daily March 2026 ($5/day ≈ $199/mo)61$12,150Active subs only · daily-plan launched March 12, 2026
Enterprise · $10K/mo single sub1$10,000Single enterprise customer at higher tier
$30/month Discover (legacy May '24)292$8,760Legacy individual tier · slow grandfather churn
Sep 2025 add scale with prompt ($880/mo Scale)9$7,920Scale tier
Enterprise · $95K/yr ÷ 121$7,916.66Annual enterprise (Point72 type)
$24/month Discover (legacy annual)272$6,528Legacy annual at $24/mo
API Pro May 2024 yearly21$5,040Builder annual
Other (3 small plans)9$2,065.33Add-on $833 + $800 enterprise + 7× 6-month April 2025 plans
TOTAL · LIST PRICE997 +3$129,747.99997 listed + 3 active subs with $0 plan-MRR contribution = 1,000 total active
EFFECTIVE MRR · Stripe canonical$92,470.88What Stripe.com reports · the team-share number
Coupon/discount drag−$37,277.11~29% of list. Mostly 100%-free provisioned + 15% referral coupons
02 / Daily Plans · Active Cohort

61 active daily plans · $12,150 list MRR.

Daily plans launched March 12, 2026. The active cohort is now 61 subscriptions contributing $12,150/mo list MRR — 9.4% of total list MRR contribution and the third-largest plan cohort after Individual ($90/mo) and Builder ($300/mo). Past-due daily-plan subs are tracked separately in section 04 below.

Active daily-plan subs
61
Active status only. Down 2 from May 4 (was 63). Stable cohort with light week-over-week churn.
List MRR contribution
$12,150
~$199/sub monthly-equivalent (= $5/day × 30 × discount factor) · 9.4% of total list MRR.
Cohort rank
#4
By plan-MRR contribution. After Enterprise $1K-qty ($29K), Individual $90 ($22.9K), Builder $300 ($17.4K). Ahead of legacy $30 plan ($8.7K).
Operational note

Daily-plan past-due rate runs structurally higher than monthly plans because each daily charge is a renewal-risk event. The 16 past-due daily-plan subs counted in section 04 are SEPARATE from these 61 active subs — they may convert back to active if cards update, or churn fully if they don't. Worth a card-update dunning sequence specifically for the daily-plan cohort, or moving them to weekly/monthly billing for retention.

03 / The May 15 Trial Cliff · 4 Days Out

$60,667 in pipeline MRR resolves Friday.

Seven enterprise trials all extended to May 15 23:59 PT (May 16 06:59 UTC). All on the same hard cliff. If all convert, MRR jumps to ~$153K (+66%). If roughly half convert (any 4 of 7), MRR lands somewhere in $122K-$130K range (+32-40%). If none convert, base case stays at $92K.

Customer Trial MRR Sub ID Trial end Status
Tiger Global$12,000sub_1TK2onMay 15DDQ + CyberGRX done · commercials
Citadel (Bridget)$10,000sub_1T6uqFMay 15Apr 27 follow-up unanswered · push this week
Holocene (Simay/Michelle)$7,916.66sub_1TEZK1May 15Fashion+beauty filter delivery confirmation needed
Qube Research & Tech$7,916.66sub_1TGfx9May 15421 calls / 7 active days · push commercials
Voleon$7,916.66sub_1ST2OJMay 15Unresponsive · door held open
GSA Capital$7,916.66sub_1SVeCMMay 15Unresponsive · door held open
DKP (Jason → Karen + Alex)$7,000sub_1SriC0May 15Active product use Apr 21-22 · warm
PIPELINE TOTAL$60,666.65All on the same Friday cliff · sum verified vs live Stripe sub data
Bull case
$153K MRR (+66%)
All 7 convert · $1.84M ARR · close to $2M goal
Base case
$122K-$130K (+32-40%)
Any 4 of 7 convert · spread depends on which 4 (Tiger+Citadel+DKP+Holocene = $129K; smaller four = $122K)
Bear case
$92K MRR (flat)
No conversions · door-held trials expire · base unchanged
04 / Past Due · Recover This Week

29 subscriptions · concentrated in daily-plan card failures.

Stripe shows 29 past-due subscriptions today. Just over half are daily-plan card-renewal failures (small dollar, high volume — daily plans hit renewal-risk every day so failure rate is structurally higher). The remainder are Builder $300/mo, Individual $90/mo, and legacy plan monthly billing retries — typical card-on-file issues.

Past-due breakdown · all 29 subs enumerated from Stripe live

By plan cohort

Daily-plan failures · 15 subs · $2,250 MRR at risk
$5/day card-renewal failures · daily plans churn this way structurally ($5 × 30 = $150/mo equivalent per sub)
52%
Individual $90 (Nov 2025) · 5 subs · $450 MRR at risk
Current Individual tier · monthly billing retries
17%
Builder $300 (API Pro 2024) · 5 subs · $1,500 MRR at risk
Highest-value recovery cohort · worth direct outreach
17%
Legacy $24 + $30 plans · 4 subs · $102 MRR at risk
3 legacy $24/mo + 1 legacy $30/mo · low priority recovery
14%

Total estimated MRR-at-risk if all 29 past-due churn out: $4,302/mo. Highest-leverage recovery action: the 5 Builder $300/mo subs ($1,500 MRR) — direct outreach worth the effort.

05 / Methodology

Which number is which.

Three different "MRR" figures exist in the LunarCrush stack. They all measure slightly different things. This dashboard uses Stripe canonical billing MRR — the same figure shown on stripe.com — as the headline.

✓ Use this for reporting

Stripe canonical · $92,470.88

Stripe's own MRR calc. Effective (after discounts/coupons applied). Excludes 100%-free provisioned subs from MRR contribution. Same figure shown on stripe.com dashboard. This is the team-share number.

≈ Internal effective MRR

revenue_dashboard.py · refreshing now

Internal Python script · same methodology as Stripe canonical but built from gross-charges-collected math. Historically within 2-4% of Stripe. May 4 reading: $98,752. Refresh running today (Stripe pagination slow).

✗ DO NOT report this

Stripe MCP list price · $129,747.99

Sum of unit_amount × quantity from Stripe API. Ignores discounts/coupons. Runs ~29% higher than effective. Useful for diagnostics (per-plan list contribution) but never for reporting.

Data sources

All numbers in this dashboard pulled live from Stripe via MCP tools (list_subscriptions, calculate_mrr, get_balance) cross-referenced against stripe.com's canonical MRR display ($92,470.88). Trial book confirmed against the May 7 handoff document. Past-due breakdown enumerated from list_subscriptions(status='past_due', limit=100) · 30 records returned, 31 total.